Just in case you were wondering, the good folks over at KISSmetrics put together this killer infographic about the power of visual appearance and color. According to their sources, including “The Effects of Store Environments on Shopping Behaviors” a study by Shun Yin Lam, Appearance and color have profound affects on buying behavior.
Does the color of your website matter? … Yes. Yes it does. (That’s why you need a good designer like jdruby.com).
How’z about a juicy quote from their infographic?
“When marketing new products it is crucial to consider that consumers place visual appearance and color above other factors such as sound, smell and texture.”
Yup. Design matters.
What do you think? What do the colors of your website say about your business? Is the psychology of color affecting you (for good or bad)? Sound off in the comment section below!