Psychology, Semiotics, and Rhetoric … Oh My!

Does any “normal” person get excited about research studies like this one? This thesis is written by Marc Andrews, a social psychologist and art director/graphic designer in the Netherlands.

He runs a studio for visual communication in Amsterdam, called andrews:degen, focusing on campaigns, editorial design and identity development.

In this research thesis, social campaigns were analyzed in the context of psychology, semiotics and rhetoric. Investigation is made into how visual arguments are constructed in social campaigns to persuade a target group. The first part of the research describes the basic psychology theories of information processing and attitude and behavior change. The second part outlines how images create meaning with the help of semiotics.

What think you? Does this guy know his stuff or what? Download his thesis (here) and sound off in the comments section below!

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