This project was a bunch of fun! Real Estate with Purpose is a “for profit” business that donates their proceeds to pursue social justice in Sacramento. Their defining heart is: “Though one may be overpowered, two can defend themselves. A cord of three strands is not quickly broken.” I used this heart to create multiple versions of braided (3 strands!) logotypes. The version the client settled on was this “REP” in which the “E” shape is a backward braided 3. This hints at their heart while maintaining a clear, professional, corporate identity.
I’ll be posting their real estate signs soon too!